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“MediaLink works at a certain intersection in the market of marketing, media, advertising, entertainment and technology,” Kassan told Variety. Kassan and UTA chief executive Jeremy Zimmer told Variety the companies are also a good fit because of the advisory services that UTA is increasingly offering its multi-hyphenate clients who are embarking on all manner of cutting-edge business ventures. At a time of M&A mania, Kassan said there is no shortage of demand for deep analytic dives on business structure, management teams and long-term business plans.

The move to UTA is attractive to MediaLink because of the latter’s heavy focus on media and entertainment giants. Ascential made an initial cash payment of $69 million, in addition to earnouts paid through February of this year that were worth up to $138 million more, according to the 2017 deal terms. UTA paid cash for the company that London-based Ascential acquired in February 2017.

UTA emphasized “no job losses are anticipated” because of the deal.

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The top agencies are preparing for a sea change as traditional TV packaging deals built around showrunners and writers will soon be banned per the terms of a new agency franchise terms imposed by the Writers Guild of America, starting next year. CAA is in the process of acquiring ICM Partners. Endeavor, parent company of WME, went public earlier this year. UTA’s move to bolster its corporate consulting activities comes at a time transformation for Hollywood’s major talent agencies.

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